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Research papers

A segmentation of online and offline shoppers

The paper describes an in-depth segmentation analysis of online and offline shopper activity and explores the demographic and cybergraphic similarities and differences among the various segments. In addition, key driver analysis provided us with a...

Catalogue: ESOMAR Congress 2001: Marketing Transformation
Authors: Lori Iventosch-James, Katie Lamont, Kyle Karnes
Company: Harris Interactive (Europe)
September 23, 2001
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Citation

Iventosch-James, Lamont and Karnes (2001a, September 23). A segmentation of online and offline shoppers. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/a-segmentation-of-online-and-offline-shoppers